Developing A Brand
Developing a logo to help other promote their business and
get their start it must be simple and something that people can recognize. The
colors not to bright but something settle that will remind them of the
business. To develop a brand for a small business will relate to the company
itself and reflect how the business is run. Base choices on color will be black
and some pop colors like red or gold. I have not picked a font; script is not legible
I am looking for something that will be artistic and legible.
The business itself will consist of a marketing team that will
help small business market and promote their business. Expanding our help but having
the busines have full control will assure the business owner still feeling of
getting help with their full input of what is put out there. My company will provide
different packages depending on the customer needs. Website, Social Media
accounts and monitoring. Checking for yelp reviews, google reviews.
With the social media accounts, customers will have access
and as well their team member from the company. Assigning a team member will personalize
and develop a relationship to know exactly their needs are and, they will be
aware of the community that the business is located. To get recognized we will
promote “In Partnership with ____.” We will encourage the business to be
involved with their local community, for example farmers markets are a good way
get recognition.
With each business, each team member will do some research
in what trending is, using the common hashtags, and the social media lingo. It
is an incredibly competitive market in the marketing, but small business to
small business and showing the values and good intentions of the company will
make the company be recognized.
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