Blog Post Week 2 Part B
Amazing Lash Studio
Small franchise local business located in Temecula, Ca. Their
service is in the beauty industry with the popular trend of the lash
extensions. According to Wikipedia:
“Eyelash extensions
are a cosmetic application used to enhance the length, curl, fullness, and
thickness of natural eyelashes. The extensions may be made from several
materials including mink, silk, synthetic, human or horsehair. The main method
of applying the extensions is by using a cyanobacteria adhesive to apply the
extension(s) to the natural lash 1-2 mm from the base of the natural eyelash,
never contacting the eyelid.”
According to the main website one if interested can go ahead
and apply to franchise the lash studio with a simple application,
certifications, and almost $150,000. They provide the lash service and, they
have products to keep the lashes clean.
SOCIAL MEDIA
Last post was July 7th of 2020, encouraging booking
a lash appointment. Currently having 771 Followers, flowing 58 accounts, and
with 184 Post. Browsing through the account, this account is not as active as
others or what is expected of a business.
Last Post was September 8th of 2020, Promoting a
stylist work. They are only taking clients through appointment only, due to COVID.
They have 462 Followers, and 443 likes on the Facebook page. They seem to be
more active on the Facebook account with less accounts. There might be a chance
that they might have different administrators.
They are not active on the social media platforms, the post
on Facebook a user asked a question, the only response was not from the actual
profile themselves, but it was looks like a lash artist.
Spin Records
A north county small business record store that has been
part of the Carlsbad community. CD, Vinyl, tape records, band shirts, and some novelties
for sale. They have genres ranging from country, classic rock, punk rock, rap
and hip hop. They cater to a wide variety of customers with different music
taste.
They can be searched with google and the business is well
known through out the North County, it would be one of the first ones to pop up
when searching record stores.
SOCIAL MEDIA
They currently have 2,917 profile likes on their page, 3,050
Followers, 1,833 check ins. Last post was on September 8th of 2020,
they are active on the Facebook account with post. Few likes are seen but no
comments and therefore they have not responded.
They currently have 2,500 post, 2,354 followers and following 749 accounts. The latest post was September 8th of 2020, same as the Facebook account. It seems that they don’t respond to post, but most might so a direct message.
On the Twitter account they have 255 followers and following
145 accounts. The latest tweet was a retweet from another account. The last
post on twitter was on May 25th of 2020 promoting new records.
Spin Records are more active on Facebook and Instagram, they
seem to be linked together so if you post on Instagram it automatically will
post on the Facebook account.
Pepper Tree Frosty
Ice cream shop on the side of Santa Fe in Vista has been
part of the community since the 1960s. Serving milkshakes, ice cream cones,
burgers and more they have managed to remain open for decades. They are known
to sponsor the local two rival High School in sports and activities.
SOCIAL MEDIA
The latest post on Facebook was September 3rd of
2019. They have been absent for more than a year on Facebook. They currently
have 10,227 likes on the profile, 9,880 followers and 14,023 people have
checked in at the location.
They are a quite simple as far as the social media world but
manage to be open for years. They started out in the 1960s when it was a different
time, as the generation started to grow older, they would take their families
to Pepper Tree and start new traditions and memories.
Book-Off USA
This is a store where they sell books, figurines, CDs, cassettes,
records, and movies in DVDs and Blue Ray. A Japanese company they have few
locations in the US.
SOCIAL MEDIA
They have basic information of the store, information of what
they sell and what they can buy for cash. They have a wide verity or books,
DVD, and even guitars and TVs.
They currently have 1,057 people like the Facebook profile, 1,073
followers, and have 1,721 check in at the book off location in San Diego.
Not active on Twitter with only 112 followers and only
following 5 accounts. Last post was on November 17th of 2017, they
seem to just give up.
This is a shop that you can sell books and you can buy books
as low as one dollar. They are not active on the social media accounts but
manage to be a store that is more like a hole in the wall. More like word of
mouth type of company.
Target
They currently have 1,844 operating stores across the US.
They sell clothing, groceries, furniture, and Entertainment. This is a corporate
company ranking 37 in the top Fortune 500.
SOCIAL MEDIA
Last Post was on September 7th of 2020. They have
1.9 Million followers and the account following 2,646 accounts. They remain
active on the twitter account.
The latest post on Facebook was on September 6th
of 2020, it’s a picture of a dog and a funny caption. They currently have 24,061,080
Likes on Facebook and 23,011,099 people following Target, they also have
5,134,061 check ins.
Latest post on Instagram was September 8th of
2020, they currently have 1,736 post, 4.4 million followers and currently following
5,059 accounts on Instagram.
COMPARISON
Having a small business takes a tremendous time and work in
the social media aspect, with corporations like target they can develop jobs designed
only for social media post and can manage multiple accounts. Newer business must
take the time to promote free on Instagram and Facebook to get exposure. Older
and well-known business do so well because they have been part of the community
for years and continue running strong.
For Amazing Lash Studio, since they are a franchise, they tend
to be active on the main website to help promote the location. I think that
this is because Amazing Lash is part of a bigger company where once googled future
customers can pick the location, with this the website must be up to date. With
Spin Records they post more of the newest records to attract the collectors. In
a digital age they must find a way to keep going and to attract and make
popular record collections again. Pepper Tree they are not active on social
media, but customers will hashtag them and still show their support to the shop.
With BookOff is a popular place but with social media is almost non-existent,
mainly of word of mouth will keep this shop popular.
I love the way you laid this out. (I definitely need to switch out my back round color on my Blog, just haven't figured it quite out yet. Well, I have, but it's soft muted tones and pastels...not a fan.) I love that you chose both small and large businesses to compare their Social Media marketing strategies. This flows beautifully and it is easy to read. I love it! Looks great! Well done!
ReplyDeleteI love how organized and clean this post looks! I was easily able to find all the information. I also thought it was great that you used different types of businesses. I stayed with entertainment businesses when I probably should've done more of a variety of businesses like you!
ReplyDeleteVery informative post. I like the way that you combined larger and smaller businesses and franchises to expand the scope of the project. I'll have to check out Pepper Tree Frosty, it sounds like it might be a pretty good local place.
ReplyDelete